{
  "primary_clip_id": "moments_matter_here",
  "clips": {
    "moments_matter_here": {
      "label": "Moments Matter Here",
      "id": "moments_matter_here",
      "emotion_dims": [
        "fear",
        "happiness",
        "sadness",
        "anger",
        "disgust",
        "surprise",
        "engagement",
        "memory",
        "mind_wandering",
        "place_recognition"
      ],
      "emotion_timeseries": {
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          31.9,
          47.4,
          48.5,
          52.1,
          48.9,
          100.0
        ],
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          71.3,
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          85.3,
          68.3,
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          74.0,
          61.5,
          57.9,
          39.8,
          58.5,
          51.8,
          93.5,
          84.2,
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          85.4,
          86.5,
          88.5,
          85.9,
          72.6,
          100.0
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          52.3,
          72.1,
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          97.0,
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          100.0,
          92.0,
          95.0,
          99.2,
          95.0,
          83.2,
          78.4,
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          55.2,
          40.2,
          23.8,
          29.2,
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          20.5,
          16.0,
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          9.4,
          21.6,
          16.2,
          14.5,
          8.9,
          66.5
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          44.8,
          48.8,
          54.7,
          53.1,
          100.0
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          9.4,
          4.7,
          29.0,
          26.8,
          30.1,
          47.4,
          62.9,
          61.1,
          65.0,
          58.1,
          100.0
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          23.2,
          42.1,
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          49.5,
          47.8,
          100.0
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        "engagement": [
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          87.2,
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          94.1,
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          98.6,
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          92.8,
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          96.9,
          86.1,
          88.1,
          80.2,
          75.9,
          66.7,
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          51.1,
          44.5,
          38.8,
          40.9,
          19.9,
          8.5,
          0.0,
          17.0
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        "memory": [
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          52.4,
          50.6,
          63.8,
          70.2,
          81.2,
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          95.3,
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          22.3,
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          25.3,
          18.7,
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          9.7,
          18.5,
          9.2,
          8.2,
          0.0,
          55.6
        ],
        "mind_wandering": [
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          62.9,
          77.8,
          81.3,
          99.5,
          98.0,
          89.1,
          94.9,
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          94.1,
          100.0,
          94.3,
          77.9,
          78.6,
          64.7,
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          44.0,
          36.9,
          41.7,
          30.6,
          32.0,
          18.7,
          10.8,
          10.6,
          21.1,
          12.1,
          5.8,
          0.0,
          41.6
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        "place_recognition": [
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          84.0,
          97.9,
          93.7,
          98.0,
          99.6,
          91.4,
          88.6,
          97.4,
          98.1,
          92.3,
          92.5,
          100.0,
          98.2,
          94.2,
          95.6,
          91.0,
          86.0,
          78.2,
          61.9,
          62.8,
          56.2,
          61.7,
          62.7,
          52.8,
          49.8,
          41.6,
          20.7,
          10.0,
          0.0,
          11.7
        ]
      },
      "emotion_descriptions": {
        "fear": "Amygdala, anterior insula, dorsal ACC \u2014 threat detection and fear response",
        "happiness": "vmPFC, orbitofrontal, ventral striatum \u2014 reward and positive affect",
        "sadness": "Subgenual ACC, insula, precuneus \u2014 negative self-referential processing",
        "anger": "OFC, dorsal ACC, lateral PFC \u2014 frustration and impulse regulation",
        "disgust": "Anterior insula, basal ganglia, inferior frontal \u2014 visceral rejection",
        "surprise": "TPJ, ventral attention, anterior insula \u2014 salience and expectation violation",
        "engagement": "Distributed visual + auditory + attention networks \u2014 sustained processing",
        "memory": "Hippocampal, parahippocampal, precuneus \u2014 encoding and retrieval",
        "mind_wandering": "Default mode network \u2014 internal mentation, disengagement from stimulus",
        "place_recognition": "Parahippocampal place area, retrosplenial \u2014 spatial scene processing"
      },
      "marketing_dims": [
        "visual_salience",
        "aesthetic_appreciation",
        "novelty_seeking",
        "cognitive_load",
        "processing_fluency",
        "status_prestige",
        "anticipation_reward",
        "craving",
        "social_proof",
        "ingroup_identification",
        "parasocial_bonding",
        "authority_perception",
        "scarcity_urgency",
        "narrative_transport",
        "humor_processing",
        "music_response",
        "purchase_intent",
        "brand_memory"
      ],
      "marketing_timeseries": {
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          91.0,
          86.3,
          94.5,
          98.8,
          94.4,
          93.4,
          99.9,
          99.8,
          94.1,
          92.5,
          100.0,
          98.7,
          93.6,
          96.1,
          91.4,
          88.0,
          80.8,
          69.9,
          73.5,
          71.0,
          76.2,
          73.5,
          63.1,
          55.6,
          49.2,
          24.9,
          12.2,
          0.0,
          11.6
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        "aesthetic_appreciation": [
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          73.9,
          91.7,
          88.7,
          92.4,
          93.0,
          98.3,
          94.3,
          94.6,
          96.7,
          90.0,
          92.1,
          99.6,
          97.4,
          94.1,
          100.0,
          95.3,
          93.0,
          86.3,
          77.2,
          83.2,
          82.3,
          87.9,
          82.4,
          72.4,
          64.3,
          53.7,
          32.5,
          18.0,
          3.5,
          0.0
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        "novelty_seeking": [
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          9.2,
          1.6,
          10.5,
          21.3,
          16.9,
          26.8,
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          46.7,
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          63.5,
          54.5,
          100.0
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          21.9,
          36.8,
          45.2,
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          32.6,
          27.7,
          28.2,
          25.6,
          100.0
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        "processing_fluency": [
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          83.5,
          97.3,
          98.6,
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          96.5,
          96.1,
          90.4,
          85.6,
          86.4,
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          80.8,
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          81.2,
          82.1,
          78.9,
          75.8,
          75.8,
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          72.7,
          70.4,
          68.5,
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          51.5,
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          0.0
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        "status_prestige": [
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          91.5,
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        "anticipation_reward": [
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          22.6,
          33.8,
          42.2,
          49.4,
          44.1,
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          37.5,
          53.2,
          62.4,
          66.6,
          70.7,
          63.7,
          100.0
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        "craving": [
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          8.2,
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          35.5,
          42.5,
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          48.3,
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          69.6,
          64.5,
          100.0
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        "social_proof": [
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          86.4,
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          29.0,
          21.1,
          30.6,
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          4.0,
          0.0,
          16.3
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        "ingroup_identification": [
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          48.6,
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          0.0,
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          24.1,
          17.2,
          15.1,
          10.6,
          71.2
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        "parasocial_bonding": [
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          64.2,
          66.1,
          77.8,
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          100.0,
          100.0,
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          72.2,
          63.3,
          53.9,
          55.1,
          31.3,
          14.5,
          0.0,
          8.2
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        "authority_perception": [
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          73.2,
          87.4,
          93.6,
          95.6,
          93.9,
          100.0,
          94.8,
          82.8,
          87.2,
          80.0,
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          91.7,
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          82.2,
          78.6,
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          77.5,
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          56.6,
          58.9,
          47.5,
          43.5,
          28.8,
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          13.2,
          0.0
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        "scarcity_urgency": [
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          30.2,
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          51.0,
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        "narrative_transport": [
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        "humor_processing": [
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          91.4,
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          92.2,
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          84.3,
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          79.8,
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        ],
        "music_response": [
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          95.6,
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          75.6,
          75.6,
          73.1,
          71.4,
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          59.3,
          52.1,
          47.9,
          32.5,
          21.8,
          16.8,
          0.0
        ],
        "purchase_intent": [
          30.4,
          0.0,
          10.7,
          12.5,
          29.4,
          42.3,
          66.5,
          73.4,
          72.5,
          76.9,
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          83.3,
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          66.7,
          70.0,
          58.5,
          48.4,
          38.4,
          31.9,
          45.5,
          39.2,
          54.5,
          38.6,
          27.7,
          32.2,
          48.6,
          47.9,
          49.1,
          43.5,
          100.0
        ],
        "brand_memory": [
          72.4,
          83.2,
          97.6,
          97.5,
          99.7,
          98.0,
          96.2,
          92.5,
          97.3,
          96.3,
          89.6,
          86.0,
          92.7,
          92.1,
          92.3,
          100.0,
          98.3,
          98.3,
          95.4,
          85.3,
          88.2,
          89.8,
          96.0,
          96.0,
          91.6,
          84.6,
          71.1,
          48.8,
          35.6,
          19.5,
          0.0
        ]
      },
      "marketing_descriptions": {
        "visual_salience": "V1/V2 + frontal eye fields \u2014 bottom-up attentional capture in first 200ms",
        "aesthetic_appreciation": "OFC + mPFC + visual cortex \u2014 beauty and design quality judgment",
        "novelty_seeking": "Hippocampus + VTA/SN proxy + anterior insula \u2014 detection of new information",
        "cognitive_load": "dlPFC + parietal + ACC \u2014 working memory demand and mental effort",
        "processing_fluency": "Reduced prefrontal effort + smooth visual processing \u2014 ease of comprehension",
        "status_prestige": "mPFC + TPJ + precuneus \u2014 social hierarchy and aspirational response",
        "anticipation_reward": "Ventral striatum proxy + OFC + ACC \u2014 wanting and expectation of reward",
        "craving": "OFC + insula + ACC \u2014 desire and wanting state",
        "social_proof": "TPJ + mPFC + STS \u2014 conformity and social influence processing",
        "ingroup_identification": "mPFC + precuneus + TPJ \u2014 self-other overlap and group belonging",
        "parasocial_bonding": "Face processing + mentalizing + reward \u2014 attachment to on-screen figures",
        "authority_perception": "Ventrolateral PFC + STS + amygdala-adjacent \u2014 credibility and trust",
        "scarcity_urgency": "Amygdala-adjacent + anterior insula + ACC \u2014 loss aversion and time pressure",
        "narrative_transport": "DMN + temporal + hippocampal \u2014 immersion in story and mental simulation",
        "humor_processing": "vmPFC + temporal pole + inferior frontal \u2014 incongruity resolution and amusement",
        "music_response": "Auditory cortex + reward + hippocampal \u2014 musical pleasure and chills",
        "purchase_intent": "mPFC + OFC + insula balance \u2014 approach-avoidance for spending decisions",
        "brand_memory": "Hippocampal + PFC + fusiform \u2014 encoding of brand associations"
      },
      "moments": [
        {
          "timestep": 9,
          "type": "peak_engagement",
          "intensity": 1.014,
          "description": "Peak neural engagement (z=1.01)",
          "rank": 3
        },
        {
          "timestep": 27,
          "type": "state_transition",
          "intensity": 2.634,
          "description": "Neural state transition (dissimilarity z=2.63)",
          "rank": 2
        },
        {
          "timestep": 30,
          "type": "emotional_pivot",
          "intensity": 4.713,
          "description": "Emotional profile pivot (shift z=4.71)",
          "rank": 1
        }
      ],
      "emotion_fingerprint": {
        "fear": 27.71,
        "happiness": 66.63,
        "sadness": 56.25,
        "anger": 26.47,
        "disgust": 24.66,
        "surprise": 27.03,
        "engagement": 69.37,
        "memory": 51.06,
        "mind_wandering": 54.86,
        "place_recognition": 72.33
      },
      "marketing_fingerprint": {
        "visual_salience": 74.89,
        "aesthetic_appreciation": 77.27,
        "novelty_seeking": 25.65,
        "cognitive_load": 29.88,
        "processing_fluency": 73.38,
        "status_prestige": 52.43,
        "anticipation_reward": 35.87,
        "craving": 31.78,
        "social_proof": 61.05,
        "ingroup_identification": 52.6,
        "parasocial_bonding": 70.84,
        "authority_perception": 71.49,
        "scarcity_urgency": 24.48,
        "narrative_transport": 60.23,
        "humor_processing": 72.36,
        "music_response": 72.84,
        "purchase_intent": 50.09,
        "brand_memory": 83.29
      }
    },
    "inception": {
      "label": "Inception (opening)",
      "id": "inception",
      "emotion_dims": [
        "fear",
        "happiness",
        "sadness",
        "anger",
        "disgust",
        "surprise",
        "engagement",
        "memory",
        "mind_wandering",
        "place_recognition"
      ],
      "emotion_timeseries": {
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          67.1,
          68.2,
          74.0,
          71.4,
          70.8,
          67.1,
          72.1,
          71.0,
          79.0,
          83.9,
          92.7,
          83.7,
          68.8,
          71.9,
          59.4,
          52.7,
          54.0,
          55.4,
          54.8,
          57.7,
          61.8,
          66.1,
          74.5,
          75.5,
          75.7,
          78.3,
          73.8,
          78.1,
          81.4,
          76.3,
          72.6,
          66.9,
          57.6,
          47.9,
          44.0,
          48.1,
          56.8,
          63.6,
          67.1,
          70.5,
          75.4,
          73.0,
          62.6,
          55.7,
          53.9,
          61.6,
          62.0,
          53.2,
          48.0,
          43.1,
          35.1,
          26.3,
          24.8,
          16.1,
          0.0,
          6.2,
          1.4,
          3.4,
          7.1,
          7.4,
          6.3,
          7.3,
          13.1,
          25.2,
          31.1,
          38.0,
          38.1,
          38.2,
          45.2,
          52.6,
          58.2,
          63.4,
          65.3,
          60.9,
          62.3,
          60.6,
          61.1,
          57.2,
          55.9,
          50.4,
          47.8,
          48.3,
          52.5,
          53.4,
          50.5,
          47.9,
          49.5,
          48.3,
          45.0,
          43.0,
          41.1,
          42.8,
          45.3,
          50.6,
          49.5,
          51.1,
          51.6,
          53.0,
          57.3,
          60.5,
          45.0,
          43.8,
          42.1,
          40.8,
          40.3,
          41.0,
          40.3,
          37.8,
          39.2,
          44.9,
          46.0,
          51.0,
          53.5,
          52.5,
          56.4,
          48.1,
          46.6,
          47.2,
          42.0,
          39.8,
          38.3,
          34.1,
          37.2,
          39.7,
          40.3,
          38.3,
          35.3,
          24.6,
          37.0,
          42.0,
          51.3,
          58.3,
          38.5,
          32.6,
          34.4,
          47.8,
          54.3,
          64.2,
          72.8,
          82.2,
          78.3,
          83.6,
          77.1,
          73.0,
          69.2,
          68.5,
          66.4,
          39.7,
          65.0,
          66.9,
          37.6,
          40.5,
          47.0,
          45.1,
          44.7,
          43.9,
          68.8,
          71.7,
          68.4,
          70.4,
          79.0,
          100.0,
          79.9,
          62.1,
          71.7,
          76.4,
          67.9,
          71.8,
          77.3,
          74.8,
          60.7,
          62.1,
          66.8,
          46.6,
          42.8,
          24.9,
          44.9,
          25.8,
          24.5,
          26.5,
          37.4,
          50.9,
          65.4,
          60.8,
          60.8,
          84.2,
          82.4,
          68.3,
          80.6,
          89.8,
          98.5,
          67.5,
          94.0,
          85.2,
          77.3,
          85.1,
          79.4,
          74.0,
          78.3,
          73.7,
          67.6,
          72.2,
          81.0,
          73.8,
          71.9,
          72.2,
          75.0,
          66.9,
          63.6,
          60.4,
          51.0,
          40.3,
          45.6,
          47.6,
          48.5,
          51.9,
          60.5,
          56.1,
          56.3,
          51.1,
          53.7,
          53.9,
          61.6,
          50.7,
          59.6,
          56.9,
          59.3,
          59.7,
          61.4,
          66.0,
          61.3,
          58.4,
          66.1,
          64.2,
          66.9,
          69.5,
          67.5,
          71.9,
          68.2,
          64.5,
          66.2,
          63.7,
          54.1,
          50.0,
          54.3,
          52.6,
          51.3,
          57.5,
          66.9,
          66.4,
          68.5,
          68.1,
          66.6,
          64.4,
          71.8,
          60.6
        ],
        "happiness": [
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          60.9,
          66.5,
          65.9,
          68.1,
          66.5,
          73.8,
          76.0,
          81.0,
          80.0,
          84.6,
          75.5,
          62.0,
          64.7,
          50.0,
          45.5,
          50.5,
          50.0,
          49.7,
          52.5,
          60.9,
          65.3,
          77.0,
          79.0,
          78.4,
          83.3,
          78.1,
          80.1,
          80.5,
          68.5,
          63.5,
          61.0,
          56.6,
          50.8,
          49.4,
          60.4,
          71.1,
          78.6,
          78.1,
          74.7,
          78.2,
          72.9,
          64.7,
          58.9,
          59.3,
          65.4,
          60.8,
          47.9,
          40.2,
          40.0,
          35.2,
          24.3,
          23.7,
          15.4,
          0.0,
          9.5,
          7.1,
          11.0,
          15.6,
          17.2,
          14.8,
          17.9,
          25.8,
          42.6,
          49.9,
          57.8,
          57.4,
          59.9,
          67.5,
          74.3,
          78.4,
          79.0,
          74.7,
          60.2,
          62.1,
          59.2,
          57.5,
          56.2,
          51.2,
          50.1,
          48.9,
          52.0,
          55.5,
          54.1,
          50.7,
          48.5,
          49.3,
          46.5,
          43.3,
          42.6,
          43.3,
          48.5,
          52.7,
          60.4,
          59.8,
          60.6,
          62.9,
          64.3,
          69.4,
          71.6,
          63.2,
          60.9,
          56.6,
          55.2,
          55.3,
          55.2,
          50.7,
          46.2,
          48.2,
          53.3,
          55.5,
          58.9,
          57.7,
          53.0,
          52.3,
          52.6,
          49.9,
          51.3,
          46.9,
          42.9,
          46.5,
          44.2,
          47.2,
          48.3,
          43.3,
          34.8,
          25.7,
          12.5,
          30.3,
          32.4,
          40.6,
          40.5,
          23.4,
          17.1,
          27.0,
          44.8,
          54.3,
          65.5,
          69.9,
          71.6,
          65.4,
          66.0,
          66.6,
          59.9,
          54.9,
          59.8,
          54.7,
          36.1,
          54.6,
          57.2,
          44.4,
          50.8,
          59.7,
          59.8,
          63.5,
          58.6,
          73.3,
          80.3,
          82.5,
          83.4,
          87.9,
          100.0,
          86.4,
          72.0,
          77.9,
          83.3,
          74.1,
          73.2,
          76.8,
          75.0,
          68.9,
          66.5,
          68.7,
          58.1,
          56.9,
          41.0,
          55.8,
          43.3,
          40.2,
          38.8,
          49.0,
          56.7,
          66.6,
          62.2,
          64.0,
          76.5,
          76.5,
          68.7,
          79.2,
          84.1,
          90.2,
          75.5,
          90.7,
          88.9,
          83.4,
          85.9,
          86.5,
          78.5,
          82.9,
          80.4,
          65.2,
          71.9,
          73.9,
          69.4,
          69.0,
          67.0,
          66.1,
          59.4,
          58.6,
          56.3,
          47.8,
          38.4,
          44.6,
          46.6,
          47.5,
          51.6,
          56.5,
          58.2,
          58.7,
          60.0,
          57.7,
          64.5,
          68.7,
          62.3,
          66.2,
          65.3,
          63.5,
          64.1,
          65.8,
          69.5,
          65.2,
          63.7,
          65.4,
          64.5,
          69.5,
          65.8,
          69.3,
          75.2,
          73.0,
          71.4,
          73.9,
          73.5,
          67.2,
          59.8,
          62.0,
          57.6,
          54.7,
          63.3,
          65.8,
          67.6,
          68.3,
          63.3,
          57.0,
          59.3,
          66.0,
          59.6
        ],
        "sadness": [
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          41.1,
          45.3,
          45.0,
          45.9,
          48.7,
          55.4,
          55.9,
          66.7,
          72.0,
          84.0,
          80.6,
          70.3,
          77.2,
          69.3,
          59.4,
          56.7,
          51.9,
          51.6,
          51.9,
          52.1,
          56.3,
          61.6,
          60.5,
          60.0,
          63.3,
          57.2,
          63.0,
          70.6,
          74.3,
          88.1,
          91.7,
          86.6,
          81.7,
          76.4,
          84.3,
          91.4,
          95.4,
          100.0,
          97.2,
          96.9,
          86.8,
          75.0,
          63.9,
          57.8,
          58.0,
          57.5,
          54.3,
          51.2,
          43.8,
          34.2,
          25.2,
          20.4,
          16.9,
          11.0,
          15.3,
          11.6,
          14.3,
          11.3,
          4.9,
          0.0,
          5.4,
          12.7,
          19.5,
          23.5,
          22.1,
          23.8,
          21.0,
          26.1,
          33.2,
          39.6,
          49.7,
          58.0,
          58.7,
          63.9,
          67.2,
          66.9,
          61.3,
          60.0,
          50.7,
          49.0,
          46.4,
          46.0,
          42.8,
          43.9,
          43.1,
          43.9,
          46.4,
          41.5,
          41.6,
          37.9,
          37.8,
          38.1,
          42.7,
          47.9,
          53.2,
          54.1,
          56.7,
          62.0,
          64.7,
          50.0,
          45.2,
          40.6,
          46.5,
          50.0,
          55.1,
          56.4,
          57.7,
          63.3,
          69.1,
          67.8,
          68.1,
          69.3,
          66.8,
          64.8,
          59.2,
          57.1,
          57.9,
          56.4,
          53.2,
          55.3,
          52.8,
          53.7,
          54.2,
          51.2,
          48.9,
          45.5,
          39.3,
          44.1,
          46.8,
          52.0,
          58.8,
          41.4,
          39.4,
          38.3,
          43.4,
          44.6,
          48.7,
          48.8,
          53.6,
          48.1,
          52.0,
          48.4,
          49.9,
          51.2,
          52.6,
          54.5,
          35.0,
          58.5,
          58.2,
          38.7,
          42.4,
          47.2,
          45.4,
          43.8,
          38.6,
          58.3,
          57.6,
          52.2,
          55.8,
          61.9,
          77.6,
          62.0,
          46.2,
          54.2,
          53.7,
          49.5,
          58.0,
          61.4,
          59.3,
          48.6,
          45.2,
          53.0,
          26.1,
          25.8,
          11.3,
          25.0,
          4.4,
          1.6,
          0.6,
          8.5,
          21.5,
          34.9,
          35.2,
          35.2,
          61.9,
          60.9,
          56.4,
          65.5,
          77.0,
          83.0,
          59.0,
          82.7,
          81.4,
          76.3,
          84.3,
          84.0,
          75.9,
          81.5,
          78.3,
          66.4,
          68.0,
          71.2,
          65.2,
          61.7,
          60.6,
          59.6,
          54.9,
          52.9,
          50.3,
          42.9,
          33.0,
          37.5,
          35.5,
          37.0,
          38.9,
          50.7,
          49.9,
          47.0,
          46.0,
          49.8,
          52.4,
          57.3,
          49.9,
          56.0,
          54.8,
          53.8,
          57.7,
          58.7,
          61.9,
          58.7,
          57.7,
          63.4,
          64.1,
          63.0,
          69.0,
          67.7,
          69.6,
          65.0,
          60.2,
          62.4,
          60.1,
          46.7,
          44.1,
          46.1,
          45.3,
          44.5,
          47.7,
          49.6,
          48.4,
          49.7,
          51.1,
          49.2,
          50.9,
          56.4,
          46.8
        ],
        "anger": [
          90.8,
          89.6,
          91.3,
          87.1,
          81.6,
          74.3,
          75.8,
          72.0,
          73.1,
          68.9,
          72.6,
          68.1,
          48.3,
          54.6,
          44.8,
          40.7,
          43.6,
          45.1,
          48.2,
          52.8,
          60.1,
          72.4,
          84.1,
          87.3,
          87.8,
          88.0,
          79.9,
          78.4,
          73.4,
          61.1,
          52.1,
          46.3,
          39.8,
          32.8,
          31.6,
          36.1,
          43.5,
          48.6,
          48.9,
          48.3,
          54.3,
          53.9,
          47.5,
          44.2,
          43.5,
          43.9,
          42.1,
          36.2,
          32.4,
          31.9,
          31.3,
          24.9,
          18.6,
          11.1,
          0.0,
          1.2,
          0.7,
          6.4,
          8.9,
          9.0,
          5.6,
          9.4,
          21.0,
          30.3,
          35.7,
          42.5,
          44.3,
          46.7,
          52.9,
          58.9,
          61.0,
          59.6,
          56.0,
          44.2,
          45.2,
          46.1,
          41.3,
          42.6,
          41.4,
          38.5,
          40.6,
          43.7,
          48.5,
          49.0,
          45.8,
          44.7,
          47.7,
          41.8,
          41.1,
          41.4,
          39.7,
          42.5,
          45.3,
          47.6,
          45.7,
          45.1,
          46.0,
          49.1,
          54.3,
          58.2,
          53.0,
          49.6,
          43.8,
          43.3,
          41.9,
          44.1,
          41.8,
          39.7,
          45.8,
          51.6,
          52.6,
          55.7,
          55.2,
          53.4,
          60.1,
          52.2,
          47.6,
          47.9,
          41.2,
          37.4,
          37.2,
          33.9,
          36.7,
          37.1,
          34.6,
          28.7,
          25.0,
          15.4,
          30.2,
          32.9,
          41.3,
          50.2,
          25.1,
          23.8,
          37.2,
          49.4,
          56.3,
          66.4,
          76.8,
          83.4,
          79.7,
          88.7,
          80.5,
          75.8,
          71.7,
          70.1,
          62.0,
          40.0,
          57.1,
          57.4,
          32.7,
          39.1,
          47.7,
          44.0,
          48.1,
          44.5,
          65.9,
          72.7,
          69.9,
          77.7,
          86.6,
          100.0,
          84.0,
          68.2,
          76.5,
          76.4,
          64.2,
          74.3,
          76.7,
          72.0,
          63.4,
          69.0,
          59.6,
          51.6,
          57.8,
          34.1,
          50.9,
          39.5,
          37.1,
          37.1,
          47.1,
          61.3,
          79.6,
          68.4,
          64.7,
          87.4,
          80.3,
          70.8,
          80.0,
          82.7,
          89.1,
          62.4,
          82.4,
          69.5,
          64.6,
          75.2,
          67.6,
          65.8,
          70.1,
          61.1,
          73.1,
          74.9,
          81.2,
          73.5,
          71.9,
          75.0,
          78.6,
          71.5,
          67.7,
          64.9,
          55.4,
          39.1,
          47.2,
          49.5,
          55.6,
          60.9,
          66.8,
          67.5,
          64.2,
          61.8,
          66.4,
          64.8,
          75.4,
          62.4,
          71.8,
          63.1,
          62.8,
          59.6,
          63.7,
          65.5,
          61.5,
          55.8,
          63.9,
          63.2,
          69.7,
          74.7,
          72.1,
          78.6,
          78.4,
          73.6,
          74.8,
          70.0,
          61.2,
          54.3,
          55.2,
          48.5,
          46.7,
          57.4,
          62.3,
          60.6,
          57.9,
          58.1,
          54.8,
          59.2,
          71.7,
          57.1
        ],
        "disgust": [
          63.6,
          65.9,
          74.9,
          72.6,
          70.8,
          64.0,
          68.9,
          67.1,
          72.3,
          79.3,
          91.2,
          78.1,
          64.6,
          69.6,
          59.3,
          56.0,
          60.2,
          65.0,
          63.0,
          66.1,
          73.1,
          77.9,
          85.3,
          83.8,
          82.6,
          83.1,
          76.4,
          76.8,
          76.3,
          70.2,
          62.5,
          55.8,
          49.5,
          43.8,
          41.0,
          42.5,
          48.7,
          54.2,
          55.6,
          59.7,
          63.6,
          64.0,
          52.9,
          49.5,
          45.9,
          53.7,
          54.9,
          44.4,
          39.6,
          37.4,
          32.2,
          24.0,
          26.1,
          16.7,
          0.0,
          5.1,
          3.7,
          9.8,
          16.7,
          20.4,
          21.1,
          21.2,
          25.2,
          32.4,
          36.2,
          43.4,
          41.9,
          41.7,
          47.2,
          54.8,
          60.3,
          64.6,
          65.1,
          62.3,
          59.8,
          57.4,
          56.1,
          51.9,
          52.1,
          51.7,
          46.3,
          48.6,
          51.7,
          56.4,
          52.8,
          51.7,
          55.6,
          52.4,
          51.6,
          47.6,
          45.3,
          44.1,
          47.1,
          50.1,
          48.1,
          48.4,
          48.9,
          49.2,
          52.2,
          53.4,
          44.4,
          45.3,
          47.1,
          45.7,
          46.5,
          49.0,
          49.7,
          47.7,
          48.5,
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        ]
      },
      "emotion_descriptions": {
        "fear": "Amygdala, anterior insula, dorsal ACC \u2014 threat detection and fear response",
        "happiness": "vmPFC, orbitofrontal, ventral striatum \u2014 reward and positive affect",
        "sadness": "Subgenual ACC, insula, precuneus \u2014 negative self-referential processing",
        "anger": "OFC, dorsal ACC, lateral PFC \u2014 frustration and impulse regulation",
        "disgust": "Anterior insula, basal ganglia, inferior frontal \u2014 visceral rejection",
        "surprise": "TPJ, ventral attention, anterior insula \u2014 salience and expectation violation",
        "engagement": "Distributed visual + auditory + attention networks \u2014 sustained processing",
        "memory": "Hippocampal, parahippocampal, precuneus \u2014 encoding and retrieval",
        "mind_wandering": "Default mode network \u2014 internal mentation, disengagement from stimulus",
        "place_recognition": "Parahippocampal place area, retrosplenial \u2014 spatial scene processing"
      },
      "marketing_dims": [
        "visual_salience",
        "aesthetic_appreciation",
        "novelty_seeking",
        "cognitive_load",
        "processing_fluency",
        "status_prestige",
        "anticipation_reward",
        "craving",
        "social_proof",
        "ingroup_identification",
        "parasocial_bonding",
        "authority_perception",
        "scarcity_urgency",
        "narrative_transport",
        "humor_processing",
        "music_response",
        "purchase_intent",
        "brand_memory"
      ],
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      "marketing_descriptions": {
        "visual_salience": "V1/V2 + frontal eye fields \u2014 bottom-up attentional capture in first 200ms",
        "aesthetic_appreciation": "OFC + mPFC + visual cortex \u2014 beauty and design quality judgment",
        "novelty_seeking": "Hippocampus + VTA/SN proxy + anterior insula \u2014 detection of new information",
        "cognitive_load": "dlPFC + parietal + ACC \u2014 working memory demand and mental effort",
        "processing_fluency": "Reduced prefrontal effort + smooth visual processing \u2014 ease of comprehension",
        "status_prestige": "mPFC + TPJ + precuneus \u2014 social hierarchy and aspirational response",
        "anticipation_reward": "Ventral striatum proxy + OFC + ACC \u2014 wanting and expectation of reward",
        "craving": "OFC + insula + ACC \u2014 desire and wanting state",
        "social_proof": "TPJ + mPFC + STS \u2014 conformity and social influence processing",
        "ingroup_identification": "mPFC + precuneus + TPJ \u2014 self-other overlap and group belonging",
        "parasocial_bonding": "Face processing + mentalizing + reward \u2014 attachment to on-screen figures",
        "authority_perception": "Ventrolateral PFC + STS + amygdala-adjacent \u2014 credibility and trust",
        "scarcity_urgency": "Amygdala-adjacent + anterior insula + ACC \u2014 loss aversion and time pressure",
        "narrative_transport": "DMN + temporal + hippocampal \u2014 immersion in story and mental simulation",
        "humor_processing": "vmPFC + temporal pole + inferior frontal \u2014 incongruity resolution and amusement",
        "music_response": "Auditory cortex + reward + hippocampal \u2014 musical pleasure and chills",
        "purchase_intent": "mPFC + OFC + insula balance \u2014 approach-avoidance for spending decisions",
        "brand_memory": "Hippocampal + PFC + fusiform \u2014 encoding of brand associations"
      },
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        {
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        },
        {
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        {
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        {
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        {
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        {
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        {
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        },
        {
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        },
        {
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        },
        {
          "timestep": 235,
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          "intensity": 3.123,
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          "rank": 7
        },
        {
          "timestep": 241,
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        },
        {
          "timestep": 244,
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        },
        {
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          "rank": 26
        },
        {
          "timestep": 255,
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        }
      ],
      "emotion_fingerprint": {
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        "happiness": 59.02,
        "sadness": 52.29,
        "anger": 55.15,
        "disgust": 58.95,
        "surprise": 55.98,
        "engagement": 42.82,
        "memory": 56.69,
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        "place_recognition": 44.59
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      "marketing_fingerprint": {
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        "aesthetic_appreciation": 47.67,
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        "cognitive_load": 58.18,
        "processing_fluency": 48.01,
        "status_prestige": 46.78,
        "anticipation_reward": 59.42,
        "craving": 58.75,
        "social_proof": 45.38,
        "ingroup_identification": 53.03,
        "parasocial_bonding": 46.38,
        "authority_perception": 47.58,
        "scarcity_urgency": 53.76,
        "narrative_transport": 44.99,
        "humor_processing": 47.79,
        "music_response": 43.59,
        "purchase_intent": 53.55,
        "brand_memory": 52.63
      }
    },
    "mad_max_fury_road": {
      "label": "Mad Max: Fury Road (chase)",
      "id": "mad_max_fury_road",
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        "happiness",
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        "place_recognition"
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          75.8,
          79.9,
          90.9,
          90.8,
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          78.4,
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          42.2,
          52.2,
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          33.7,
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          31.5,
          31.4,
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          50.8,
          56.8,
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          27.6,
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          25.2,
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          20.6,
          46.7,
          75.6,
          82.8,
          81.9,
          74.1,
          79.7,
          80.1,
          72.8,
          74.9,
          85.3,
          81.3,
          63.5,
          59.8,
          65.8,
          53.5,
          49.3,
          57.5,
          51.9,
          49.0,
          39.2,
          38.8,
          38.7,
          48.0,
          29.2,
          33.9,
          33.4,
          30.0,
          27.9,
          32.1,
          36.9,
          26.9,
          14.9,
          23.6,
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          12.9,
          13.0,
          26.0,
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          19.6,
          15.8,
          9.8,
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          13.7,
          18.6,
          17.6,
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          57.4,
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          68.4,
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          78.7,
          83.8,
          85.2,
          82.2,
          85.9,
          95.6,
          94.4,
          81.2,
          77.8,
          78.3,
          82.2,
          79.7,
          74.5,
          76.1,
          85.6,
          87.0,
          87.5,
          95.1,
          96.5,
          95.5,
          99.8,
          98.6,
          90.9,
          87.6,
          83.8,
          84.2,
          79.4,
          74.1,
          72.4,
          73.4,
          70.5,
          65.7,
          65.9,
          63.7,
          68.8,
          69.3,
          66.0,
          72.7,
          74.5,
          77.3,
          79.7,
          85.9,
          87.3,
          94.7,
          91.8,
          91.6,
          84.8,
          72.1,
          52.0,
          47.3,
          48.2,
          44.6,
          52.5,
          54.2,
          61.4,
          62.2,
          59.4,
          64.6,
          70.4,
          70.1,
          76.0,
          61.6,
          56.6,
          46.8,
          35.4,
          39.8,
          50.2,
          50.5,
          55.6,
          62.0,
          54.7,
          53.8,
          46.1,
          33.4,
          20.6,
          22.3,
          19.3,
          26.7,
          25.6,
          28.8,
          27.9,
          19.0,
          18.9,
          12.0,
          12.3,
          20.2,
          22.5,
          23.3,
          26.3,
          23.0,
          14.3,
          14.1,
          11.8,
          10.8,
          8.3,
          10.9,
          11.4,
          9.0,
          11.8,
          10.3,
          10.4,
          7.0,
          10.2,
          10.0,
          4.8,
          2.0,
          0.0,
          1.7,
          1.9,
          1.7,
          5.2,
          8.2,
          16.5,
          26.6,
          24.3,
          32.7,
          22.5,
          29.0,
          30.8,
          25.2,
          33.8,
          39.4,
          39.0,
          48.7,
          54.0,
          63.8,
          66.7,
          69.5,
          65.3,
          69.1,
          77.4,
          78.3,
          80.6,
          89.1,
          91.1,
          100.0,
          96.0,
          81.0,
          67.2,
          66.7,
          81.0,
          83.1,
          75.9,
          46.4,
          60.4,
          58.8,
          56.7,
          40.5,
          57.7,
          70.5,
          65.8,
          41.1,
          46.1,
          46.4,
          42.3,
          58.6,
          68.8,
          75.0,
          73.5,
          50.9,
          76.2,
          75.2,
          62.8,
          37.3,
          81.2,
          70.7,
          48.6,
          34.8,
          63.7,
          56.6,
          73.0,
          54.6,
          59.8,
          67.2,
          68.1,
          56.2,
          61.1,
          62.6,
          60.9,
          50.2,
          63.4,
          72.4,
          62.4,
          49.8,
          63.8,
          67.6,
          70.0,
          41.3,
          39.4,
          55.7,
          63.3,
          54.8,
          51.3,
          59.4,
          54.5,
          49.6,
          46.5,
          56.6,
          55.6,
          29.9,
          44.4,
          51.9,
          51.7,
          44.1,
          45.5,
          47.4,
          49.5,
          41.4,
          66.7,
          50.7,
          58.0,
          56.4,
          50.4,
          52.4,
          54.0,
          53.0,
          50.4,
          57.5,
          45.4,
          40.2,
          43.6,
          41.7,
          38.4,
          34.8,
          35.7,
          31.9,
          29.2,
          29.3,
          33.3,
          40.2,
          39.5,
          45.5,
          43.8,
          53.1,
          45.0,
          59.4,
          69.4,
          60.7,
          49.5,
          38.7,
          49.1,
          49.5,
          46.6,
          38.6,
          43.8,
          57.0,
          53.2,
          48.5,
          54.5,
          62.7,
          51.1,
          41.5,
          46.2,
          39.2,
          40.5,
          33.4,
          37.6,
          43.9,
          36.6,
          28.8,
          38.1,
          37.9,
          34.6,
          24.5,
          37.8,
          46.3,
          42.7,
          43.7,
          51.2,
          59.3,
          55.8,
          66.6,
          65.2,
          61.3,
          53.0,
          45.0,
          47.7,
          48.0,
          38.1,
          25.7,
          30.9,
          31.7,
          22.7,
          23.5,
          22.0,
          21.6,
          22.2,
          21.5,
          41.2,
          79.1,
          79.6,
          78.2,
          70.7,
          74.7,
          81.6,
          74.7,
          76.2,
          87.8,
          85.6,
          69.0,
          67.5,
          77.0,
          66.2,
          60.9,
          67.8,
          59.0,
          61.9,
          45.7,
          48.9,
          45.6,
          59.9,
          38.1,
          42.2,
          40.5,
          40.3,
          38.0,
          42.0,
          49.4,
          36.2,
          22.5,
          31.1,
          28.6,
          26.0,
          20.9,
          24.0,
          34.7,
          25.6,
          27.5,
          42.6,
          42.9,
          38.1,
          35.0,
          28.4,
          28.0,
          35.5,
          32.4,
          36.5,
          39.9,
          37.8,
          25.4,
          38.2,
          30.1,
          25.6
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        "surprise": [
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          78.7,
          71.8,
          67.4,
          58.5,
          78.6,
          45.4,
          54.0,
          50.8,
          53.7,
          60.1,
          61.5,
          66.3,
          70.6,
          73.5,
          72.1,
          82.0,
          94.2,
          95.4,
          86.5,
          83.8,
          83.2,
          84.8,
          80.1,
          77.6,
          76.3,
          86.7,
          90.9,
          94.1,
          100.0,
          98.2,
          95.3,
          99.3,
          99.3,
          93.6,
          90.7,
          90.6,
          92.1,
          86.4,
          83.7,
          84.8,
          85.1,
          79.4,
          70.9,
          68.3,
          62.7,
          64.9,
          61.4,
          55.0,
          65.7,
          65.0,
          70.6,
          78.2,
          81.1,
          82.9,
          89.9,
          87.1,
          88.6,
          85.7,
          75.2,
          55.3,
          48.4,
          48.0,
          39.3,
          45.6,
          50.0,
          57.9,
          55.7,
          54.1,
          52.7,
          57.4,
          58.7,
          62.5,
          54.8,
          52.9,
          42.4,
          31.7,
          31.8,
          36.0,
          36.2,
          43.5,
          51.8,
          49.3,
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          27.5,
          16.4,
          16.0,
          11.3,
          16.6,
          15.2,
          18.4,
          17.5,
          14.1,
          15.1,
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          11.3,
          17.5,
          19.6,
          22.3,
          23.0,
          24.3,
          15.5,
          13.3,
          8.8,
          6.8,
          4.4,
          7.1,
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          5.0,
          8.0,
          6.7,
          6.9,
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          7.1,
          4.2,
          3.0,
          2.6,
          4.9,
          5.8,
          3.1,
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          7.2,
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          28.1,
          20.3,
          29.0,
          19.7,
          23.4,
          25.0,
          20.0,
          27.7,
          31.2,
          33.3,
          40.5,
          46.7,
          56.5,
          58.4,
          62.4,
          55.6,
          58.3,
          66.6,
          67.2,
          71.5,
          80.4,
          85.8,
          96.5,
          95.7,
          85.9,
          76.5,
          73.5,
          88.0,
          87.1,
          74.9,
          47.1,
          59.1,
          62.0,
          52.4,
          32.0,
          49.6,
          64.1,
          58.8,
          28.6,
          33.1,
          34.4,
          35.7,
          57.7,
          64.2,
          71.9,
          73.4,
          48.7,
          71.0,
          72.3,
          64.9,
          44.2,
          90.5,
          80.6,
          57.4,
          41.7,
          65.7,
          55.2,
          72.6,
          55.2,
          57.9,
          68.7,
          66.1,
          60.6,
          60.8,
          61.3,
          57.2,
          50.0,
          61.8,
          66.5,
          58.4,
          53.6,
          64.3,
          70.3,
          69.6,
          40.5,
          56.7,
          65.6,
          69.9,
          64.1,
          63.1,
          70.8,
          61.5,
          60.9,
          57.3,
          66.6,
          63.3,
          34.2,
          45.5,
          50.5,
          46.0,
          35.4,
          37.4,
          39.3,
          38.2,
          30.8,
          51.8,
          39.2,
          48.1,
          43.4,
          36.7,
          38.0,
          41.1,
          43.3,
          43.4,
          46.4,
          40.6,
          33.3,
          39.6,
          37.9,
          36.4,
          34.5,
          35.0,
          31.5,
          27.8,
          28.0,
          32.7,
          38.3,
          34.9,
          40.5,
          38.9,
          46.8,
          35.9,
          52.1,
          58.1,
          53.9,
          42.8,
          37.2,
          48.4,
          48.9,
          46.8,
          36.8,
          40.8,
          51.1,
          48.5,
          43.9,
          53.2,
          58.1,
          47.0,
          34.0,
          39.6,
          31.8,
          38.7,
          32.7,
          38.6,
          44.0,
          39.1,
          33.8,
          42.6,
          40.0,
          39.3,
          29.7,
          38.7,
          42.5,
          38.8,
          42.3,
          52.1,
          54.7,
          48.7,
          56.7,
          51.9,
          49.9,
          45.0,
          39.1,
          42.5,
          43.5,
          35.8,
          27.8,
          28.2,
          32.6,
          27.4,
          26.4,
          24.8,
          26.4,
          27.3,
          23.1,
          50.8,
          79.0,
          82.9,
          79.5,
          75.3,
          81.6,
          84.9,
          80.0,
          81.7,
          93.4,
          88.5,
          70.1,
          66.3,
          73.3,
          59.8,
          52.1,
          62.0,
          55.7,
          52.6,
          40.5,
          40.6,
          39.9,
          51.0,
          31.7,
          38.3,
          38.7,
          36.3,
          34.4,
          39.9,
          44.8,
          34.0,
          21.2,
          30.4,
          25.8,
          20.9,
          18.4,
          19.8,
          29.3,
          20.7,
          21.5,
          35.3,
          34.4,
          30.1,
          24.8,
          18.9,
          19.0,
          23.8,
          24.3,
          24.1,
          28.6,
          25.9,
          19.0,
          29.1,
          25.6,
          22.7
        ],
        "engagement": [
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          59.0,
          66.9,
          74.5,
          75.8,
          91.3,
          79.4,
          86.9,
          88.4,
          87.5,
          91.1,
          97.0,
          100.0,
          99.6,
          94.2,
          88.7,
          87.0,
          88.1,
          79.5,
          70.9,
          71.2,
          72.0,
          79.3,
          85.0,
          88.3,
          91.1,
          94.0,
          94.2,
          93.5,
          93.3,
          90.7,
          89.9,
          95.1,
          96.1,
          91.9,
          91.9,
          90.9,
          90.2,
          86.8,
          85.2,
          87.9,
          90.5,
          87.3,
          84.1,
          80.2,
          75.0,
          75.9,
          73.5,
          68.7,
          73.7,
          72.4,
          73.2,
          79.9,
          81.5,
          80.8,
          81.1,
          74.3,
          73.1,
          70.5,
          66.2,
          62.5,
          65.0,
          64.6,
          57.7,
          57.9,
          57.6,
          60.3,
          66.1,
          66.2,
          66.5,
          64.9,
          56.1,
          54.2,
          51.7,
          54.2,
          46.9,
          44.3,
          41.9,
          47.2,
          46.2,
          44.0,
          45.6,
          42.5,
          40.6,
          38.2,
          30.1,
          24.1,
          20.3,
          16.2,
          15.4,
          11.2,
          8.0,
          6.7,
          0.0,
          2.1,
          0.3,
          1.0,
          8.2,
          10.9,
          13.1,
          53.6,
          54.2,
          52.0,
          52.8,
          50.9,
          49.8,
          47.3,
          47.5,
          42.4,
          37.9,
          39.7,
          39.1,
          38.0,
          36.2,
          38.3,
          36.7,
          33.9,
          30.8,
          28.8,
          29.2,
          27.7,
          33.0,
          35.3,
          37.4,
          42.5,
          49.5,
          45.2,
          50.3,
          44.7,
          45.7,
          46.4,
          46.0,
          48.4,
          50.0,
          49.2,
          50.0,
          47.2,
          43.2,
          38.7,
          35.9,
          28.0,
          28.6,
          31.0,
          31.1,
          31.2,
          29.9,
          27.1,
          29.3,
          25.2,
          18.7,
          14.0,
          14.6,
          26.0,
          26.8,
          25.0,
          15.3,
          22.2,
          18.6,
          19.5,
          17.0,
          22.3,
          30.1,
          35.2,
          29.5,
          32.5,
          36.5,
          39.4,
          50.2,
          51.8,
          51.5,
          52.9,
          45.4,
          49.1,
          50.7,
          53.8,
          40.9,
          56.5,
          55.7,
          50.2,
          45.8,
          57.9,
          53.9,
          60.2,
          53.7,
          52.8,
          60.1,
          58.0,
          57.0,
          54.8,
          55.8,
          52.1,
          53.4,
          54.1,
          54.2,
          55.2,
          47.9,
          53.2,
          56.7,
          53.6,
          45.5,
          41.4,
          43.3,
          42.9,
          38.2,
          36.0,
          36.6,
          31.8,
          32.0,
          29.6,
          34.8,
          37.1,
          32.0,
          39.2,
          40.3,
          43.3,
          38.3,
          42.7,
          42.0,
          43.6,
          41.1,
          48.3,
          46.9,
          50.6,
          45.4,
          43.8,
          47.9,
          48.6,
          47.5,
          48.6,
          49.0,
          46.7,
          44.6,
          45.6,
          42.3,
          38.3,
          37.3,
          35.8,
          35.3,
          33.7,
          33.4,
          38.0,
          41.5,
          42.4,
          50.5,
          48.3,
          50.6,
          50.7,
          52.8,
          55.3,
          54.7,
          49.6,
          51.9,
          53.9,
          52.2,
          50.4,
          45.5,
          48.1,
          49.9,
          48.9,
          46.7,
          49.4,
          50.3,
          50.0,
          45.8,
          48.1,
          42.6,
          41.2,
          42.3,
          43.4,
          44.3,
          43.8,
          42.0,
          45.5,
          42.6,
          44.7,
          40.7,
          42.8,
          42.0,
          40.4,
          40.8,
          45.6,
          45.0,
          49.6,
          50.1,
          52.2,
          52.0,
          48.2,
          44.5,
          43.3,
          43.0,
          39.4,
          36.4,
          35.5,
          35.6,
          33.0,
          33.2,
          32.7,
          34.9,
          33.9,
          33.5,
          46.2,
          59.9,
          56.7,
          55.8,
          52.9,
          54.3,
          56.1,
          59.3,
          60.7,
          69.4,
          66.8,
          61.3,
          58.9,
          61.9,
          58.5,
          51.3,
          57.8,
          52.8,
          53.1,
          47.1,
          47.1,
          44.5,
          47.3,
          41.2,
          43.9,
          44.1,
          42.4,
          43.7,
          43.3,
          45.8,
          40.7,
          32.6,
          36.1,
          34.7,
          30.7,
          31.4,
          31.7,
          36.6,
          37.1,
          37.6,
          40.1,
          44.6,
          41.7,
          37.1,
          32.5,
          34.2,
          34.9,
          31.6,
          31.6,
          32.3,
          32.1,
          29.2,
          31.6,
          33.2,
          30.8
        ],
        "memory": [
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          58.6,
          59.3,
          59.4,
          54.0,
          66.2,
          44.3,
          48.3,
          48.0,
          46.2,
          50.2,
          56.7,
          60.9,
          67.6,
          69.9,
          70.6,
          74.4,
          79.3,
          76.7,
          66.6,
          67.2,
          63.0,
          63.0,
          64.7,
          65.5,
          68.8,
          81.6,
          84.9,
          87.3,
          91.5,
          89.2,
          89.0,
          94.7,
          97.0,
          90.9,
          91.2,
          94.9,
          96.1,
          95.4,
          95.0,
          100.0,
          96.4,
          88.9,
          78.2,
          72.4,
          65.2,
          67.9,
          68.5,
          64.6,
          77.8,
          78.0,
          82.7,
          94.5,
          92.4,
          90.8,
          91.4,
          82.6,
          82.5,
          81.1,
          74.4,
          66.2,
          62.6,
          63.4,
          53.4,
          58.6,
          64.0,
          68.7,
          66.0,
          60.8,
          55.4,
          56.8,
          52.9,
          57.4,
          53.6,
          54.9,
          47.0,
          42.7,
          41.5,
          46.3,
          45.2,
          45.2,
          48.9,
          47.4,
          48.5,
          44.4,
          32.0,
          25.0,
          22.1,
          16.9,
          18.6,
          14.4,
          12.3,
          12.1,
          8.2,
          9.7,
          5.9,
          6.6,
          11.8,
          13.4,
          15.9,
          32.9,
          35.3,
          28.5,
          26.8,
          22.0,
          20.1,
          19.5,
          24.8,
          26.0,
          24.7,
          28.0,
          27.5,
          24.9,
          23.7,
          28.1,
          33.2,
          32.2,
          30.0,
          27.8,
          29.5,
          26.6,
          30.1,
          28.6,
          24.9,
          30.9,
          32.6,
          28.1,
          33.6,
          28.6,
          30.3,
          29.8,
          26.9,
          30.4,
          36.4,
          38.5,
          43.5,
          46.0,
          45.2,
          43.0,
          40.2,
          28.0,
          25.2,
          27.7,
          27.1,
          28.6,
          37.8,
          40.7,
          47.7,
          46.2,
          38.6,
          31.8,
          25.2,
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          51.4,
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          42.4,
          41.4,
          41.3
        ]
      },
      "emotion_descriptions": {
        "fear": "Amygdala, anterior insula, dorsal ACC \u2014 threat detection and fear response",
        "happiness": "vmPFC, orbitofrontal, ventral striatum \u2014 reward and positive affect",
        "sadness": "Subgenual ACC, insula, precuneus \u2014 negative self-referential processing",
        "anger": "OFC, dorsal ACC, lateral PFC \u2014 frustration and impulse regulation",
        "disgust": "Anterior insula, basal ganglia, inferior frontal \u2014 visceral rejection",
        "surprise": "TPJ, ventral attention, anterior insula \u2014 salience and expectation violation",
        "engagement": "Distributed visual + auditory + attention networks \u2014 sustained processing",
        "memory": "Hippocampal, parahippocampal, precuneus \u2014 encoding and retrieval",
        "mind_wandering": "Default mode network \u2014 internal mentation, disengagement from stimulus",
        "place_recognition": "Parahippocampal place area, retrosplenial \u2014 spatial scene processing"
      },
      "marketing_dims": [
        "visual_salience",
        "aesthetic_appreciation",
        "novelty_seeking",
        "cognitive_load",
        "processing_fluency",
        "status_prestige",
        "anticipation_reward",
        "craving",
        "social_proof",
        "ingroup_identification",
        "parasocial_bonding",
        "authority_perception",
        "scarcity_urgency",
        "narrative_transport",
        "humor_processing",
        "music_response",
        "purchase_intent",
        "brand_memory"
      ],
      "marketing_timeseries": {
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          92.0,
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      },
      "marketing_descriptions": {
        "visual_salience": "V1/V2 + frontal eye fields \u2014 bottom-up attentional capture in first 200ms",
        "aesthetic_appreciation": "OFC + mPFC + visual cortex \u2014 beauty and design quality judgment",
        "novelty_seeking": "Hippocampus + VTA/SN proxy + anterior insula \u2014 detection of new information",
        "cognitive_load": "dlPFC + parietal + ACC \u2014 working memory demand and mental effort",
        "processing_fluency": "Reduced prefrontal effort + smooth visual processing \u2014 ease of comprehension",
        "status_prestige": "mPFC + TPJ + precuneus \u2014 social hierarchy and aspirational response",
        "anticipation_reward": "Ventral striatum proxy + OFC + ACC \u2014 wanting and expectation of reward",
        "craving": "OFC + insula + ACC \u2014 desire and wanting state",
        "social_proof": "TPJ + mPFC + STS \u2014 conformity and social influence processing",
        "ingroup_identification": "mPFC + precuneus + TPJ \u2014 self-other overlap and group belonging",
        "parasocial_bonding": "Face processing + mentalizing + reward \u2014 attachment to on-screen figures",
        "authority_perception": "Ventrolateral PFC + STS + amygdala-adjacent \u2014 credibility and trust",
        "scarcity_urgency": "Amygdala-adjacent + anterior insula + ACC \u2014 loss aversion and time pressure",
        "narrative_transport": "DMN + temporal + hippocampal \u2014 immersion in story and mental simulation",
        "humor_processing": "vmPFC + temporal pole + inferior frontal \u2014 incongruity resolution and amusement",
        "music_response": "Auditory cortex + reward + hippocampal \u2014 musical pleasure and chills",
        "purchase_intent": "mPFC + OFC + insula balance \u2014 approach-avoidance for spending decisions",
        "brand_memory": "Hippocampal + PFC + fusiform \u2014 encoding of brand associations"
      },
      "moments": [
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          "timestep": 1,
          "type": "emotional_pivot",
          "intensity": 1.677,
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        },
        {
          "timestep": 6,
          "type": "emotional_pivot",
          "intensity": 4.329,
          "description": "Emotional profile pivot (shift z=4.33)",
          "rank": 5
        },
        {
          "timestep": 13,
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          "intensity": 2.172,
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          "rank": 21
        },
        {
          "timestep": 17,
          "type": "peak_engagement",
          "intensity": 1.94,
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        },
        {
          "timestep": 29,
          "type": "peak_engagement",
          "intensity": 2.328,
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        {
          "timestep": 33,
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          "intensity": 2.484,
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          "rank": 16
        },
        {
          "timestep": 36,
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          "intensity": 2.32,
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        },
        {
          "timestep": 40,
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        },
        {
          "timestep": 43,
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        {
          "timestep": 55,
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        },
        {
          "timestep": 60,
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        },
        {
          "timestep": 67,
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          "intensity": 2.443,
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          "rank": 17
        },
        {
          "timestep": 71,
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          "intensity": 2.534,
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        },
        {
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        },
        {
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        },
        {
          "timestep": 100,
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        },
        {
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        {
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        {
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        {
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        {
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        {
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        },
        {
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        },
        {
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        },
        {
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        },
        {
          "timestep": 192,
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        },
        {
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        },
        {
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          "description": "Network switch: ventral_attention \u2192 frontoparietal",
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        },
        {
          "timestep": 211,
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        },
        {
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        },
        {
          "timestep": 220,
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        {
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        {
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        },
        {
          "timestep": 240,
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          "intensity": 0.0,
          "description": "Network switch: somatomotor \u2192 visual",
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        },
        {
          "timestep": 245,
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          "description": "Network switch: visual \u2192 ventral_attention",
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        },
        {
          "timestep": 252,
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          "intensity": 0.1,
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        },
        {
          "timestep": 257,
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          "intensity": 0.1,
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        },
        {
          "timestep": 260,
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          "intensity": 0.1,
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          "rank": 44
        },
        {
          "timestep": 263,
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        },
        {
          "timestep": 268,
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        },
        {
          "timestep": 272,
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        },
        {
          "timestep": 282,
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        {
          "timestep": 286,
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        {
          "timestep": 295,
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          "rank": 45
        },
        {
          "timestep": 300,
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          "rank": 1
        },
        {
          "timestep": 311,
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        },
        {
          "timestep": 315,
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        },
        {
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        },
        {
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        },
        {
          "timestep": 335,
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        },
        {
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        {
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          "rank": 49
        },
        {
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      ],
      "emotion_fingerprint": {
        "fear": 51.56,
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        "disgust": 51.15,
        "surprise": 48.88,
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        "memory": 42.34,
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        "place_recognition": 53.19
      },
      "marketing_fingerprint": {
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        "aesthetic_appreciation": 52.36,
        "novelty_seeking": 41.45,
        "cognitive_load": 42.56,
        "processing_fluency": 60.7,
        "status_prestige": 51.42,
        "anticipation_reward": 44.28,
        "craving": 46.92,
        "social_proof": 47.47,
        "ingroup_identification": 50.28,
        "parasocial_bonding": 44.13,
        "authority_perception": 48.23,
        "scarcity_urgency": 42.61,
        "narrative_transport": 49.4,
        "humor_processing": 49.39,
        "music_response": 47.94,
        "purchase_intent": 44.63,
        "brand_memory": 55.91
      }
    },
    "whiplash": {
      "label": "Whiplash (climax)",
      "id": "whiplash",
      "emotion_dims": [
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        "sadness",
        "anger",
        "disgust",
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        "mind_wandering",
        "place_recognition"
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      "emotion_timeseries": {
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        ]
      },
      "emotion_descriptions": {
        "fear": "Amygdala, anterior insula, dorsal ACC \u2014 threat detection and fear response",
        "happiness": "vmPFC, orbitofrontal, ventral striatum \u2014 reward and positive affect",
        "sadness": "Subgenual ACC, insula, precuneus \u2014 negative self-referential processing",
        "anger": "OFC, dorsal ACC, lateral PFC \u2014 frustration and impulse regulation",
        "disgust": "Anterior insula, basal ganglia, inferior frontal \u2014 visceral rejection",
        "surprise": "TPJ, ventral attention, anterior insula \u2014 salience and expectation violation",
        "engagement": "Distributed visual + auditory + attention networks \u2014 sustained processing",
        "memory": "Hippocampal, parahippocampal, precuneus \u2014 encoding and retrieval",
        "mind_wandering": "Default mode network \u2014 internal mentation, disengagement from stimulus",
        "place_recognition": "Parahippocampal place area, retrosplenial \u2014 spatial scene processing"
      },
      "marketing_dims": [
        "visual_salience",
        "aesthetic_appreciation",
        "novelty_seeking",
        "cognitive_load",
        "processing_fluency",
        "status_prestige",
        "anticipation_reward",
        "craving",
        "social_proof",
        "ingroup_identification",
        "parasocial_bonding",
        "authority_perception",
        "scarcity_urgency",
        "narrative_transport",
        "humor_processing",
        "music_response",
        "purchase_intent",
        "brand_memory"
      ],
      "marketing_timeseries": {
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      "marketing_descriptions": {
        "visual_salience": "V1/V2 + frontal eye fields \u2014 bottom-up attentional capture in first 200ms",
        "aesthetic_appreciation": "OFC + mPFC + visual cortex \u2014 beauty and design quality judgment",
        "novelty_seeking": "Hippocampus + VTA/SN proxy + anterior insula \u2014 detection of new information",
        "cognitive_load": "dlPFC + parietal + ACC \u2014 working memory demand and mental effort",
        "processing_fluency": "Reduced prefrontal effort + smooth visual processing \u2014 ease of comprehension",
        "status_prestige": "mPFC + TPJ + precuneus \u2014 social hierarchy and aspirational response",
        "anticipation_reward": "Ventral striatum proxy + OFC + ACC \u2014 wanting and expectation of reward",
        "craving": "OFC + insula + ACC \u2014 desire and wanting state",
        "social_proof": "TPJ + mPFC + STS \u2014 conformity and social influence processing",
        "ingroup_identification": "mPFC + precuneus + TPJ \u2014 self-other overlap and group belonging",
        "parasocial_bonding": "Face processing + mentalizing + reward \u2014 attachment to on-screen figures",
        "authority_perception": "Ventrolateral PFC + STS + amygdala-adjacent \u2014 credibility and trust",
        "scarcity_urgency": "Amygdala-adjacent + anterior insula + ACC \u2014 loss aversion and time pressure",
        "narrative_transport": "DMN + temporal + hippocampal \u2014 immersion in story and mental simulation",
        "humor_processing": "vmPFC + temporal pole + inferior frontal \u2014 incongruity resolution and amusement",
        "music_response": "Auditory cortex + reward + hippocampal \u2014 musical pleasure and chills",
        "purchase_intent": "mPFC + OFC + insula balance \u2014 approach-avoidance for spending decisions",
        "brand_memory": "Hippocampal + PFC + fusiform \u2014 encoding of brand associations"
      },
      "moments": [
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        },
        {
          "timestep": 8,
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        },
        {
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        {
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        },
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          "timestep": 24,
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        {
          "timestep": 32,
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        },
        {
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        },
        {
          "timestep": 41,
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        {
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        },
        {
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        },
        {
          "timestep": 61,
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        },
        {
          "timestep": 64,
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        },
        {
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        {
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        },
        {
          "timestep": 83,
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          "intensity": 0.1,
          "description": "Network switch: somatomotor \u2192 limbic",
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        },
        {
          "timestep": 86,
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          "description": "Network switch: limbic \u2192 visual",
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        },
        {
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        },
        {
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        },
        {
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        },
        {
          "timestep": 119,
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        {
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        {
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          "timestep": 137,
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        },
        {
          "timestep": 142,
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        {
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        {
          "timestep": 156,
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        {
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        },
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          "timestep": 179,
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        },
        {
          "timestep": 183,
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        },
        {
          "timestep": 188,
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        },
        {
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        },
        {
          "timestep": 201,
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        },
        {
          "timestep": 207,
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          "description": "Network switch: visual \u2192 ventral_attention",
          "rank": 33
        },
        {
          "timestep": 214,
          "type": "emotional_pivot",
          "intensity": 2.033,
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        }
      ],
      "emotion_fingerprint": {
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        "happiness": 46.66,
        "sadness": 39.73,
        "anger": 44.66,
        "disgust": 51.09,
        "surprise": 43.29,
        "engagement": 51.33,
        "memory": 41.35,
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        "place_recognition": 40.08
      },
      "marketing_fingerprint": {
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        "aesthetic_appreciation": 44.22,
        "novelty_seeking": 46.49,
        "cognitive_load": 46.37,
        "processing_fluency": 57.06,
        "status_prestige": 46.29,
        "anticipation_reward": 46.19,
        "craving": 44.75,
        "social_proof": 53.16,
        "ingroup_identification": 43.59,
        "parasocial_bonding": 46.16,
        "authority_perception": 52.33,
        "scarcity_urgency": 37.58,
        "narrative_transport": 45.78,
        "humor_processing": 52.87,
        "music_response": 56.28,
        "purchase_intent": 43.61,
        "brand_memory": 40.1
      }
    },
    "sintel_trailer": {
      "label": "Sintel (trailer)",
      "id": "sintel_trailer",
      "emotion_dims": [
        "fear",
        "happiness",
        "sadness",
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        "disgust",
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        "mind_wandering",
        "place_recognition"
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        "place_recognition": [
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        ]
      },
      "emotion_descriptions": {
        "fear": "Amygdala, anterior insula, dorsal ACC \u2014 threat detection and fear response",
        "happiness": "vmPFC, orbitofrontal, ventral striatum \u2014 reward and positive affect",
        "sadness": "Subgenual ACC, insula, precuneus \u2014 negative self-referential processing",
        "anger": "OFC, dorsal ACC, lateral PFC \u2014 frustration and impulse regulation",
        "disgust": "Anterior insula, basal ganglia, inferior frontal \u2014 visceral rejection",
        "surprise": "TPJ, ventral attention, anterior insula \u2014 salience and expectation violation",
        "engagement": "Distributed visual + auditory + attention networks \u2014 sustained processing",
        "memory": "Hippocampal, parahippocampal, precuneus \u2014 encoding and retrieval",
        "mind_wandering": "Default mode network \u2014 internal mentation, disengagement from stimulus",
        "place_recognition": "Parahippocampal place area, retrosplenial \u2014 spatial scene processing"
      },
      "marketing_dims": [
        "visual_salience",
        "aesthetic_appreciation",
        "novelty_seeking",
        "cognitive_load",
        "processing_fluency",
        "status_prestige",
        "anticipation_reward",
        "craving",
        "social_proof",
        "ingroup_identification",
        "parasocial_bonding",
        "authority_perception",
        "scarcity_urgency",
        "narrative_transport",
        "humor_processing",
        "music_response",
        "purchase_intent",
        "brand_memory"
      ],
      "marketing_timeseries": {
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        "parasocial_bonding": [
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        "authority_perception": [
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        "scarcity_urgency": [
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        "narrative_transport": [
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        "humor_processing": [
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        "music_response": [
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        ],
        "purchase_intent": [
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          23.4,
          11.3,
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        "brand_memory": [
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      "marketing_descriptions": {
        "visual_salience": "V1/V2 + frontal eye fields \u2014 bottom-up attentional capture in first 200ms",
        "aesthetic_appreciation": "OFC + mPFC + visual cortex \u2014 beauty and design quality judgment",
        "novelty_seeking": "Hippocampus + VTA/SN proxy + anterior insula \u2014 detection of new information",
        "cognitive_load": "dlPFC + parietal + ACC \u2014 working memory demand and mental effort",
        "processing_fluency": "Reduced prefrontal effort + smooth visual processing \u2014 ease of comprehension",
        "status_prestige": "mPFC + TPJ + precuneus \u2014 social hierarchy and aspirational response",
        "anticipation_reward": "Ventral striatum proxy + OFC + ACC \u2014 wanting and expectation of reward",
        "craving": "OFC + insula + ACC \u2014 desire and wanting state",
        "social_proof": "TPJ + mPFC + STS \u2014 conformity and social influence processing",
        "ingroup_identification": "mPFC + precuneus + TPJ \u2014 self-other overlap and group belonging",
        "parasocial_bonding": "Face processing + mentalizing + reward \u2014 attachment to on-screen figures",
        "authority_perception": "Ventrolateral PFC + STS + amygdala-adjacent \u2014 credibility and trust",
        "scarcity_urgency": "Amygdala-adjacent + anterior insula + ACC \u2014 loss aversion and time pressure",
        "narrative_transport": "DMN + temporal + hippocampal \u2014 immersion in story and mental simulation",
        "humor_processing": "vmPFC + temporal pole + inferior frontal \u2014 incongruity resolution and amusement",
        "music_response": "Auditory cortex + reward + hippocampal \u2014 musical pleasure and chills",
        "purchase_intent": "mPFC + OFC + insula balance \u2014 approach-avoidance for spending decisions",
        "brand_memory": "Hippocampal + PFC + fusiform \u2014 encoding of brand associations"
      },
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          "intensity": 0.0,
          "description": "Network switch: somatomotor \u2192 visual",
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        },
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        },
        {
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          "intensity": 2.392,
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        },
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          "description": "Peak neural engagement (z=1.21)",
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        },
        {
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          "description": "Peak neural engagement (z=1.50)",
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        },
        {
          "timestep": 31,
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          "intensity": 1.054,
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        },
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          "timestep": 52,
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